Thursday 25 January 2018

Editing

1.We filmed some studio shots and replaced them with some of the original clips from our shoot day. We did this because we felt we had a lack of shots to fill the entirety of the video and this filled those gaps. Also, the studio helped us sell the artist as more organic as we felt this wasn't portrayed enough from solely the shoot day footage.  
2.This was then updated and lip synced with the audio by removing irrelevant aspects and cutting other parts to fill this bit in.

3.After this, we lowered the brightness for the studio shots so it was an almost black background. This made these shots more intense and emotional and focused purely on the artist and his music.

4.For one of the shots from the original shooting day, I made it look like there was 2 of our actor walking instead of just one. This heightened his emotions with the intent of portraying his intentions to reconcile. I did this through the 'blend' effect, and put 2 layers of the same clip over each other, and clicked on the 'blend with layer' and blended the two images together. As well as this, I put a brightness effect whilst also providing the clip with the 'Track matte key', which further helped the effect on this clip.

6. On the shot with our female actor drinking, we slowed it down by changing the duration to 70%. This gave it more meaning and emotion.

7.On all our flashback scenes, we put a 'gamma correction', 'echo' and 'leave colour' effect on. The gamma correction and leave colour effect made it look like it wasn't at a present time and was in fact in the past, whereas the echo effect made it look like a flashback. This was done to show how happy they were previously with the comparison of all their problems in present day.

8.Later on in the video, we added a blending shot. This saw our female actor looking like she's on the guitar, getting 'played' by the male actor, which has many aspects to it. We did this by cropping the shot so it only shows our female actor in the guitar instead of on the whole screen, as well as adjusting the scale of the shot to make it fit. This was done to show where the power in the relationship was held and who made the key decisions. To make these shots blend in, we overlaid the shots together, and added a 'multiply' blend mode.

10 On the shot of our female actor walking out the room (on the flashback), we slowed it down in order to make the watcher feel the story more and realise how fed up and upset she really is.

11.The shot of the sky changing colour was a very difficult one. It was done on after effects, which the 'change to colour' effect. I added time frames to change to several different colours, and changed all of the blue to the new colours shown on the clip. It gives the shot more excitement than just having a normal shot of the blue sky. Also, we added 'lighting effect' to give it a bit more brightness.

12.For the shot of the image getting smaller and reversing, we overlaid 2 shots together twice, reversing it the second time. This was done by clicking on 'speed/duration', and clicking the box saying 'reverse'. Also, we made the image get smaller by overlapping and reducing the scale of the 2nd shot.

13.During the flashback containing the letter, we added a 'dip to black' effect. This showed the time effect of him having fun and him finding the letter, as well as portraying the darkness and disappointment inside him.

14.After finding the letter, we did an 'additive dissolve' whilst also showing 2 shots blended together. This created emotion when singing the lines 'Why are we doing it anymore', showing his disappointment. This was done using the blend mode and blending it with the original shot. Our key focus was to show the narrative clearly and to make people feel emotion between the failing relationship.

15.We put a larger echo effect on our actor in the bathroom, when cleaning his face. This gives the watcher the idea that he is a different person to what he was, and 'doesn't recognise himself anymore'.

16. When showing a shot of our female actor on a tree, we added a 'lens flare' effect. This made it look like the sun was shining down on her, and there is hope for her/them.

17. The shot of our actor throwing stones into the lake was slowed down to 75%. This gives it emotion and makes it seem like time is going slowly for him as he is upset.

18. For the shot of the two walking into the sunset, we edited it so that our female actor fades away. This was done by filming 2 different shots - one of them two walking together, and one of just him walking. They then faded when they were in the same place in both shots. We also added lighting effects to give it some sunlight, which transforms to darkness. This was done to show how their relationship has faded and they are not as close as they used to be.

19. The shot of our actor throwing flowers has been given a 'change colour' effect, where the sky is changed to a darker colour.

20. Our shot of the actor on the floor miming has been given a lighting effect - this shows there's hope for them both due to them both having light in the corner, and it being the 'light at the end of the tunnel'.

21. Our 'flashback of flashbacks' at the end was a conclusion of all flashbacks. It shows their long journey and that they've been through a lot, and it's got the 'dip to white' effect between each flashback to make it look like more of a flashback.

22. It ends with the flowers changing from black and white to colour - this was done by putting 2 shots and giving the first one a 'lumetri colour' and 'tint' effect, where we made it black and white. The final shot was given a 'brightness and contrast' effect, to enhance contrast and emphasise the colour, giving them hope of their relationship.

Wednesday 24 January 2018

Development of our website

We are using Wix to create the website for our artist. We have included tour dates and locations, song titles and album name as well as description of the artist, his past and his achievements as a result of his music career. We took photos in the studio to include in the background of the website so the quality of the image was high. When making our website, we wanted to include colours that matched the tone of the music and the star image of the artist. Rather than focusing on images solely around the artist, we wanted to incorporate elements of his love for making music as well performing it. This is why we included pictures of his guitar and him playing it in comparison to images on other artists websites that are focused purely on selling the image of the person.

When deciding what font to include throughout the content on the website, we researched in to similar artists who are appealing to a similar target audience. We looked at Hozier, Jake Bugg and Declan McKenna and we noticed that they all had similar style of writing. This gave us reassurance that the font we implemented was correct and appealed to audiences similar to our artist. When planning how our website was going to be designed, we also looked at these similar artists to see the layout, the colours they included and the possible inclusion of sale of merchandise. This is something we weren't sure about including as our artist does not revolve itself around making money off its star image however some similar artists did and some did not sell it.

We also included a contact part of the website. This gives fans the opportunity to interact with the artist and breaks down the barrier between fame and reality. Our aim of including this was to make fans give the artist feedback on what they like and dislike about his music, him as a person or potential improvements of his website. The improvements that can be made from this is vital for the sustainability of the artist as if people continue to dislike what they do, they will go off the music of the artist and eventually lose fans.   

Sunday 21 January 2018

Clothes for Shoot day

We wanted our artist's clothing to be organic. Doing this requires his clothes to be dull and very little colour. We have looked up possible clothes to wear, however, we established that our artist already had clothes that were good enough, and exactly what we needed.

We wanted our artist to wear something that an everyday man would wear, and so we didn't feel the need to buy clothes from stores. To do this, we looked at clothes websites such as Topman, Asos, Zara and more. This is what we were willing to purchase (if the artist didn't have it already):