Evaluation Task 3 - YouTube Analytics

From these statistics, we can see that the average watch time is 1 minute and 48 seconds. Considering our video is 3 minutes and 36 seconds, this statistic is poor and we are surprised by this as the narrative spans the entirety of the song therefore we felt it would entice people to stay engaged for the whole song. We believe this could be because some people who watched our video are not fans of the alternative pop genre and therefore were not our target audience. Furthermore, the like to dislike ratio is 10:0 which is very positive us from the people who watched our video who have a youtube channel, almost all of them chose to like the video which means we are targeting the correct audience demographic and people are enjoying our work.

74% of the traffic sources for the music video were in the United Kingdom, which we expected, considering the music video was shared and targeted within this geographical location. Since our music video is intended to be favoured by alternative pop fans all around the world and so hopefully others will share to attract a global audience. Over 70% of the views were from external sources such as social media, which shows how social media played a big role in appropriating a target audience. In terms of gender, the viewers are split which is what we expected. 50% of the viewers were female, which may be due to there being a girl in our video which would appeal to the female audience.

From these demographic statistics, 100% of our views are from our target audience of 18-24 year olds which we are very pleased with. We believe this is because the people that watch youtube are predominately of this age bracket therefore we are being intelligent as we are targeting the platform in which we will receive the accurate demographic of views.