Wednesday, 7 March 2018
Tuesday, 6 March 2018
Thursday, 1 March 2018
Sam Boyd Merchandise
When designing and pricing the merchandise, we took into consideration the types of people that would potentially purchase these items. From research into similar artists, we found that hoodies, t-shirts and caps were the most popular as they could be worn during many different social situations and were comfortable and fashionable. We have a range of colours for each design to accommodate for peoples different fasion preferences and we would not have taken this step into this investment if we did not believe there would be demand and high turnover for each product. In terms of pricing, we are aware that Sam is not a global superstar and is in fact an upcoming British artist therefore we have looked at similar artists and found an acceptable price range to market these products. We believe people would be willing to buy this merchandise because the ticket prices are minimal as well as the subsidised price of the items.
Tuesday, 27 February 2018
Open and Closed Surveys
We will create a survey on surveymonkey, questioning others about our video. These questions will include our star image, what they liked, and how they rated it overall.
It is important to have as little 'closed' answers as possible. This is because it limits the people to what they can say whilst also limiting our feedback, whereas an open question can have as much detail as possible, and give us more specific answers. Therefore, we will only ask one or two closed questions, and the rest will be more open minded and allow the answerer to say what they wish.
Open questions can encourage our audience to write a more detailed response which in turn will enable us to evaluate their feedback and use it to make improvements. Downside of this is that unless we put an age bracket on our questions, if we get any negative responses, we won't know if this is valid as they may not be our target audience.
It is important to have as little 'closed' answers as possible. This is because it limits the people to what they can say whilst also limiting our feedback, whereas an open question can have as much detail as possible, and give us more specific answers. Therefore, we will only ask one or two closed questions, and the rest will be more open minded and allow the answerer to say what they wish.
Open questions can encourage our audience to write a more detailed response which in turn will enable us to evaluate their feedback and use it to make improvements. Downside of this is that unless we put an age bracket on our questions, if we get any negative responses, we won't know if this is valid as they may not be our target audience.
ReDraft of Front Cover
Feedback:
- Font does not match star image
- Image can be seen as over-edited
- Good colour contrast and representation of star image
- Detail of guitar
DigiPak Draft
Feedback:
-Front cover is too heavy and dark for what a front cover should be like.
-The actual CD may be a bit too plain.
-The contrast in colour of the front and back player may look odd.
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