When designing and pricing the merchandise, we took into consideration the types of people that would potentially purchase these items. From research into similar artists, we found that hoodies, t-shirts and caps were the most popular as they could be worn during many different social situations and were comfortable and fashionable. We have a range of colours for each design to accommodate for peoples different fasion preferences and we would not have taken this step into this investment if we did not believe there would be demand and high turnover for each product. In terms of pricing, we are aware that Sam is not a global superstar and is in fact an upcoming British artist therefore we have looked at similar artists and found an acceptable price range to market these products. We believe people would be willing to buy this merchandise because the ticket prices are minimal as well as the subsidised price of the items.
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