A focus group is a group of people who take part in a discussion about a certain topic or product before it has been launched/released. A focus group can also provide feedback to the makers of the product, so that they are able to make the necessary changes. This group allows all members to participate with each other during the discussion, and give a new range of ideas and perspectives.
In this case, we got feedback for several different things. These include our website, music video and digipak. We looked at the feedback provided by the focus group who in this case, was classmates and other classes (from a different year group). Allowing a different age group to give us feedback has given us the opportunity to take into account that our video must be perfect for different age groups rather than just one. Therefore, we listened to the feedback of different focus groups and attempted to adjust our products, in order to make them great for everyone.
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