Gathering Audience Feedback

What is the point of doing a survey?

• To find out what your audience wants to see in the type of video you are producing.
• To help you make productions decisions that will attract your target audience 
• To show you have developed a music video that is relevant to your target audience 
• To show you have an understanding of audience in music video production

Types of Research:

• Qualitative - This method of research questioning aims to discover their opinion and preferences of the target group. Questions in this type of research will be probing or open questions. 
• Quantitative - This method of research questioning enables the gathering of figures or data. You will use this type of questioning when you want to record statistics on audience preferences. Closed questions are used in quantitative research. 
• Both these methods should be used to gain a wider understanding of information from your target audience. 

When do you use Surveys?We have undertaken research into our target audience throughout all stages of the planning and production. This included the following:

• Pre Production surveys - Before we began we researched into different types of genre and target audience. 
• Interviews - we interviewed our potential target audience regarding our initial ideas
• We got feedback from our target audience via our animatic and how we could improve it. Also received feedback about on main singer/artist and whether  he was effective.
• We got feedback from first draft, second draft and final version.