Target audience are country and rock lovers. They place emphasise on the music they play and they are musicians in comparison to a pop artist who just sings. They appeal to a person who listens to indie music rather than mainstream as they have to prove themselves by lip syncing. Location in the music venue playing a gig shows they are a alternative country/rock band and are proper musicians. Swish pans and dutch tilts used as irregular camera angles. Close ups of cello and banjo show that their organic. Mise-en scene is key in identifying that they are a rock folk band to their target audience. Close ups to sell star image of authentic band and organic status. Close ups of sweating help sell their real and authentic image. Target audience primarily males over 20.
Organic Artists
- Clear distinctions between the ways in which different types of artists are represented to ensure short or long term success.
- Organic acts are often sold on their authenticity both musically and socially
- The image of the artist appears unconstructed
- Synthetics acts are often sold on their looks and personalty
- The image of the artist is carefully and unashamedly constructed
- More natural - nurtured by record company. Image is enhanced by record company. Artist is given time to progress through their career as they recognise their fan base can continue to grow over time.
Synthetic Bands:
One Direction
JLS
Take that
Girls Aloud
Spice Girls
The Saturdays
- Aimed at single sales and to promoting first album.
- Aimed at younger, less sophisticated audiences
- Profits generated are short term because the fan base grow up and grow out of the artist.
- Record companies construct synthetic artists through music, clothing and overall image.
- Artists are given short amount of time to prove success.
- Artist has to rely on merchandise to make their money
Organic Bands:
Mumford and Sons
Oasis
U2
Arcade Fire
Imagine Dragons
Led Zeppelin
Guns and Roses
Rolling Stones
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