The Promotional Brief for Year 13

1. A promotional package for the release of an album, to include a music promo video, a website homepage for the band and a cover of 4 sides as part of its release as a digipack.

Positives of making music video:

fun, exciting, relevant. Looking forward to filming it and planning the details. Widen tech skills, 50% of final grade, no narrative needed,

Negatives:

Many different shots, time consuming, memorise a whole song, creating star image from scratch, lip syncing.

Analysis of a student music video: Morning Blues

• Star image - represents herself as 'girl next door' type in urban setting.
• Organic - use of buildings, clothing, and thrift shops help her as slightly alternative and organic. 
• Narrative - through the lyrics, we can see the song is about relationship breakdowns and sells her as vulnerable and through the visuals, we see her shopping to get over break up thus reaffirming her as a girl next door and not sold through sexuality. 
• Locations and editing help sell the artist through the fast paced cuts, lighting, whip pans and hand held camera movements. 
• Through the locations, quick cuts of people show her image is reinforced as slightly alternative and independent.